Jack Kerouac and his Golden Eternity
Magnificent! –and all videos on some scale are advertisements, some advertise ways of seeing, ways of understanding, ways of bering –ways to use senses, to see, hear, feel, ingest, exude –ways to participate! –ways to feed and to be fed upon! –Moxie Supper approves! –consumes this and is consumed by this! –ways of existing….
I tweeted this video a couple of days ago but decided it was too beautiful not to share on this blog. Although this video is an advertisement for a bicycle company, the cinematography, music and post-processing made this such a fine piece of artwork. More importantly, the haunting narration was based on a letter written by Beats generation maestro Jack Kerouac to his former wife that makes it existential, transcendent yet romantic at the same time.
This video was so good I watched it on loop for a good 10 minutes, so hope you guys will enjoy it and below is the full text:
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