Next Time You Break Down, There’s An App For That
Honk for emergency food
Last December, Corey Brundage got a call from his then-fiancée. She had left her headlights on, and her car was now sitting dead in a Los Angeles parking garage. Corey ordered an Uber and was with her in 20 minutes. Then he started searching Yelp and Google for a towing company. They all had off-putting one- and two-star rankings. Each call he ventured took him about 15 minutes, and when they quoted prices like $250 for a jump start, he didn’t know whether they were being gouged in their time of need. For a man who already started four companies, this was clearly friction that technology could help alleviate.
This November, Brundage launched Honk, a new company in a growing field of startups that want to be “Uber for roadside assistance.” Along with Washington, D.C.-based Urgently, Honk is taking on the behemoth in the field—AAA—by giving roadside-assistance an…
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